ŠKODA is one of many clients in the automotive sector who’ve come our way to mix the factual with fun to bring their brand to life in the UK.

And this one’s an oldie, but a goodie.

In 2012, ŠKODA’s PR agency Taylor Herring asked us to create an epic film combining behind the scenes and launch day footage to get their new model - the CitiGo - on the road in style.

THE BRIEF

WHAT WE DID

We jumped in with both feet, selecting the artist (who was a colleague and long-time friend of Greenscreen, Tommy Relph), we wrote the story, created all of the visuals and of course, filmed, edited and delivered within hours of the final shoot, which you can see in the promo below.

By the way, we even created the music, which had to include a combination of middle age chanting, and Tiësto - who was an ambassador for the brand. Not something you can simply pull off the shelf!

Here’s what we came up with:

WHAT THEY SAID

“We are so pleased with your film, the story, the tone, style and lightening turnaround. I can’t remember signing off the first version of a video before now. Thank you.”, Pietro Panarisi, Head of PR & Communications, ŠKODA UK