GREENSCREEN CLIENT STORIES

VODAFONE

THE BRIEF

We’ve provided live webinar and video production services to Vodafone since 2010.

They’ve briefed us through our other clients and direct to write, present, film and stream public and internal content on industry sectors as varied as mobile commerce, telematics, smart metering and digital & social marketing.

Fundamental to this work, as with many other clients, has been to introduce audiences to Vodafone’s many B2B services with dynamic high quality delivery. Often, these services were previously unknown to some viewers.

THE RESULTS

Our work for Vodafone has been watched by thousands of business leaders globally in a range of industries.

Initial budgets for our work has started small: of the order of around £1K up to £5K for each mini project. These small fees have produced immense potential returns on investment, and also cost Vodafone less than many other content suppliers would insist on – allowing them to be more sustainable as part of their B2B marketing campaigns.

It’s led to direct leads and data gathering, and crucially has provided viewers and stakeholders with valuable insights into Vodafone’s work, as well as its partners – and the excellent feedback from the varied content points to valuable leveraging of Vodafone’s B2B brand.