THE BRIEFS

Citi came to us in 2018 for the first time, to try to make their client-facing wealth management webcasts interesting, engaging and yes – if possible – exciting!

 

Well, we love a challenge and began working on the format, the detailed content and the delivery style with some of the bank’s leading wealth management minds.

 

Over a series of panel events, we created a new format for their confidential broadcasts to high-end investors that they use to this day. We helped the wealth management minds to run their own events, prepared them for live webcasts, and after 6 months, Citi had its own professional live webinar channel on wealth management.

 

It’s possible to create dynamic live content, no matter who you are, whatever business you’re in. All you need to do is ask!